How It Works

Giovanni E. Lugo offers top-quality wines at 60-80% off retail prices, combining over 20 years of industry expertise with a commitment to customer satisfaction.

Unparalleled Sourcing

A pioneer of the négociant wine trade, Our Founder Giovanni E. Lugo has 20+ years of experience sourcing and selling thousands of ultra-premium wines direct-to-consumer.

Unbeatable Prices

We cut out the middlemen and bottle all of our wines under the band label so you can enjoy exceptional wines at 60-80% off the source wineries retail price. The source always remains anonymous.

Two Ways To Shop

Get the best deals via our Wine Futures Shop to pre-order wines before they are even bottled. Or, if you want to try our wines right away, order from the Bottle Shop.

Sign Up & Save

Sign up for exclusive access to Futures offers + Bottle Shop promotions and sales.

    About Lugarinho

    Lugarinho was founded in 2021 by Giovanni E. Lugo – a pioneering wine négociant (trader) with over 20 years of experience in the industry. In our first year of business, we sold over 92,000 cases of wine, making Lugarinho the most popular direct-to-consumer brand for wine in the USA! As specialists in the acquisition and marketing of fine wines, we source top-quality wines from premium wineries and sell them to you at 60% – 80% off under our label.

    How It Works

    We find you incredible wines, and offer them for up to 80% off the source winery’s price. Sign up for our exclusive offers today.

    learn more

    Futures Shop

    With our Futures offers you’re saving 60-80% off their original pricing if you’d purchased these wines under their original labels.

    shop now

    Bottle Shop

    Browse a curated collection of ready-to-drink wines available for immediate purchase, chosen for their exceptional quality and value.

    shop now